Marketing Across Cultures Case Study Example | Topics and Well Written Essays - 250 words

Marketing Across Cultures - Case Study Example In fact, besides gender, culture is probably the biggest determinant of global marketing techniques. For example, Asians are known to be very conservative in fashion and indulgence. They do not like â€Å"loud† clothes, muscle cars, and they are cuisine is minimalist in nature. A global fashion giant may design and market summer clothes in North America, Europe and Latin America but launch entirely different designs of the same clothes in Japan. This is because it is aware of what sells in Japan, and it is dictated by culture. Film studio companies launch movies in some parts of Asia and Eastern Europe with some parts edited to avoid antagonising those populations and record low sales. Culture is therefore a major factor in global marketing; it is central to most global marketing strategies (Migliore, 2011:40). Introduction of a laptop in China and Thailand would probably require the sale of operating systems in languages that are common in those languages. For example, English is not the dominant language in the two countries, so the operating system would have to be in a culturally conducive language. In Nigeria, on the other hand, English is the main form of official communication; therefore the operating system would be in English. In China and Thailand, it is possible that certain colours are associated with negative connotations like bad omen (Migliore, 2011:52). Consequently, these colours would be avoided when introducing laptops lest sales be negatively affected. In Nigeria, on the other hand, laptops can be introduced in all possible colours because it means nothing to most

Interview project Article Example | Topics and Well Written Essays - 1500 words

Interview project - Article Example e from bullying at schools to the interactions between the staff and students in ways that would benefit the school and the environment for education in the school. The interview also covered aspects like involving the parents in assessing the needs of their children and helping out the teachers in mentoring them better. The main purpose of the interview was to find out from the leader in education about the project on which she was working while she was in Australia. The idea behind the interview was to implement some of the methods that she worked upon as part of a comprehensive student management policy that she developed as part of her work in Australia. To give an idea about her experience, she was a principal in a primary school that taught classes KG- 7 for over thirty years and hence she has a wide range of expertise and enough experience in the field of education. The person whom I interviewed introduced far ranging changes in her school and helped the school make a name for itself in the field of imparting quality education and treating its children well. The overall objective was to make the students leaders in their chosen fields and equip them with the necessary skills to face the future without fear and with confidence. The stakeholders in the project that she was involved with are the students, teachers, parents and the leadership forum. From the outset, it was made clear to all the stakeholders that the agenda for the project ought to be clearly defined and understood and if any of them had any issues with the agenda, they were to report the same in writing to the leadership team to get them clarified and spelt out exactly what they wanted. The common goals for the project was the express purpose of implementing a comprehensive student management policy that included an anti-bullying plan among other things and the fact that every school must have a code of conduct that makes corporal punishment illegal and hence an offence. Upon reflection of